About Nifty Websites Australia.
Nifty Websites Australia is an Australian web design agency that builds strategic websites for small and growing businesses. We combine conversion-focused design with a complete SEO build on every site, so clients get websites that are found on Google and turn visitors into enquiries.
on every website, free.
Built on the platforms you trust
An Australian team that builds to perform.
Australian-owned, with over 25 years of combined web experience.
Strategy first
We build around your customers and goals, not just how the site looks.
SEO on every site
A complete SEO build is included on every website we make.
Real support
A local team you can reach, with care plans to keep your site healthy.
About Derek Ozen.
CEO & Founder — Nifty Marketing Australia
Derek Ozen is the founder and driving force behind Nifty Websites Australia.
He’s not a “front of camera” influencer or a professional presenter – he’s a builder. A backend operator who lives inside systems, data, and strategy, helping serious business owners create real, compounding growth.
With 25+ years of hands-on experience, Derek has been building digital systems since the early 1990s, back when innovation meant creating something from almost nothing. He started with code and problem-solving, then layered on marketing, psychology, and commercial strategy to understand what truly makes a business move.
Before launching Nifty, Derek worked in radio and television, which taught him how powerful clear communication really is. By 2006, he was deeply involved in advertising and digital marketing, helping scale brands from local start-ups to national and global enterprises, including names like Acer Australia, Cisco, and Darley Aluminium.
Built through study, trial, error – and algorithms.
Derek’s approach wasn’t learnt from a single course or “plug-and-play” system. He developed his processes through:
A strong foundation in mathematics and logic
Ongoing self-education and study
Years of industrial experience, trial and error, and refinement
Building and tuning algorithms, frameworks, and checklists until they consistently work
Every strategy, funnel, and campaign structure at Nifty Marketing has been tested, broken, rebuilt, and improved in the real world. Derek treats marketing like engineering – if it can’t be reverse-engineered, measured, and improved, it doesn’t go into the Nifty playbook.
Leading a 30+ person team – still “on the tools”.
Today, Derek leads a team of 30+ specialists across SEO, Google Ads, Meta Ads, web development, content, AI, and strategy.
But he hasn’t stepped back into a “just the CEO” role.
He is still:
- On the tools daily – inside dashboards, CRMs, and code
- Reviewing technical builds, tracking setups, and automation flows
- Mentoring the team on systems thinking, performance, and long-term growth
Clients don’t just get an agency logo – they get a team backed by a founder who understands every layer of the work and still gets his hands dirty to make sure things are built properly.
Derek is a hands-on marketer, developer, and problem solver.
He focuses on:
He’s far more interested in dashboards, data, and backend logic than social media appearances. You won’t see him chasing likes – he’s focused on results, momentum, and accountability for serious business owners.
Built to work beyond launch.
Derek believes a website should do more than look good on launch day.
His philosophy is simple:
“A great website should make it easier for customers to choose you—and easier for your business to grow.”
— Derek Ozen, CEO & Founder
Nifty Websites Australia builds websites for business owners who want a clear message, a smooth customer experience, and a solid foundation for marketing. That means understanding what the business needs before designing a page, then making sure the finished site is fast, easy to use, and built to turn interest into enquiries.
For Derek, going live is a milestone. The real measure is what the website helps your business achieve after that.
Honest, fixed-price, built to last.
Fixed pricing
A fixed, itemised quote confirmed before any work begins.
Fast turnaround
A first draft within 48 hours on Starter and 5 working days on Professional.
No false promises
We build to the standard that ranks, and never sell page-one guarantees.
How a project works with us.
Discovery
We learn your business, your customers and the searches that matter, then agree the goals for the site.
Design for approval
We design a mobile-first concept built around conversion and your brand, for you to approve before we build.
Build and free SEO
We build fast and secure, then add the complete SEO build, content, schema, technical setup and analytics.
Launch and support
We go live, connect tracking, and back you with Australian support and optional care plans.
About Nifty, answered.
Who are Nifty Websites Australia?
Nifty Websites Australia is an Australian web design agency that builds strategic websites for small and growing businesses. We combine conversion-focused design with a complete SEO build on every site, so clients get websites that are found on Google and turn visitors into enquiries.
Who is the founder of Nifty?
Derek Ozen is the founder and driving force behind Nifty Marketing Australia. With 25+ years of hands-on experience, Derek has been building digital systems since the early 1990s. Today, Derek leads a team of 30+ specialists across SEO, Google Ads, Meta Ads, web development, content, AI, and strategy.
How long have you been building websites?
We are an Australian-owned team with over 25 years of combined web experience, building and optimising websites for businesses across the country.
What makes Nifty different?
We build design and SEO together, include a complete SEO build on every site, quote a fixed price before we start, and back it with Australian support. You get a site that is made to rank and convert, not just to look good.
Do you only work with businesses in one city?
No. We are an Australian team working with businesses Australia-wide, remotely and efficiently, with local web design pages for cities and towns across the country.
Get your free website quote.
Tell us about your project and we will come back with a fixed price and honest advice. No obligation.
Ready to work with an Australian team?
Get a free, no obligation quote with the $2,000 SEO build included on every website we make.
