Resell websites under your own brand.
A simple, repeatable way to add websites to your agency and resell them at a margin. We build behind the scenes; you brand, price and deliver to your client.
Built on the platforms you trust
Everything you need to resell.
Fully white label
We stay invisible; your clients only ever see your brand.
Partner pricing
Rates that leave you a healthy margin on every project.
Reliable delivery
On-time builds you can promise your clients with confidence.
White Label Website Design & SEO Partnership.
Our white label service is designed for established agencies that want to expand their website design, SEO and digital marketing capabilities without building a larger internal production team. We operate completely behind your brand — to your clients, we are part of your agency.
Who we work with
To protect the quality and integrity of our white label network, we only partner with agencies that have been operating as a registered business for a minimum of two years.
Before commencement, both parties enter into a formal White Label Agreement and Non-Disclosure Agreement (NDA). This protects your client relationships, intellectual property, confidential information and our own systems and processes.
Formal agreement & NDA in placeMore than outsourcing
Our objective is not simply to complete tasks — we help our agency partners deliver, retain and win clients.
Our team can assist behind the scenes with technical advice, website strategy, SEO recommendations, campaign planning, proposals, reporting and client meetings where specialist knowledge helps you secure an opportunity.
You maintain the client relationship. We provide the infrastructure and specialist team behind it.
A genuine white label solution
Everything we produce can be delivered under your agency’s identity, including:
- Website design and development under your agency brand
- SEO strategy, implementation and ongoing campaign management
- White-labelled website management systems and dashboards
- White-labelled client reporting
- Agency-branded project communications
- Communication using your agency email addresses where required
- Ticketing and support systems connecting you with our delivery team and department heads
- Client meeting support under your agency identity
- Agency-branded meeting profiles and virtual backgrounds
- Technical, SEO and website specialists who can assist during sales and strategy discussions
If required, our team can attend meetings with your clients while representing your agency — letting you present a much larger technical and marketing capability without exposing the underlying fulfilment partner.
Experience, scale, responsiveness and confidentiality.
Years White Label Experience
More than a decade supporting agencies behind the scenes with website development, SEO and digital marketing delivery.
Agency Campaign Fees Managed
Our team has managed more than $500,000 in campaign management fees on behalf of agency partners — deep experience of agency environments and delivery expectations.
Response Commitment
Strong communication is fundamental to our model. We aim to respond to agency requests and support tickets within 24 hours on business days.
Dedicated White Label Support
A structured support system with project communication, specialist team members and department heads — not a single freelancer.
Unmatched value without compromising quality
Our white label pricing is structured to give agencies the room they need to maintain healthy margins while still providing their clients with a high standard of service.
You gain access to an experienced website, SEO and digital delivery team without the cost and complexity of recruiting, training and managing the equivalent team internally.
Your brand. Your clients. Our team behind you.
Your agency stays in front. We stay behind the scenes.
From website development and SEO through to reporting, dashboards, communication and client meetings, the entire service can operate under your agency brand — a complete white label partnership designed to help agencies scale confidently while protecting their client relationships and intellectual property.
Design, development and SEO.
Websites
Conversion-first sites with the SEO build included.
Development
WordPress, WooCommerce, Shopify and full-stack.
SEO
On-page, technical and content SEO under your brand.
How the program works.
You sell
You win the client and manage the relationship under your own brand.
You brief us
You pass us the scope and brand. We work as your invisible production team.
We build
We design, develop and optimise to spec, on time, under your brand.
You deliver
You hand over the finished work as your own, and keep the margin.
The reseller program, answered.
What is a website reseller program?
A website reseller program lets you sell websites and digital services under your own brand while a partner delivers the work. You set your prices and keep the client; the partner builds behind the scenes at partner rates.
How do I become a reseller?
Apply to become a partner and we set you up with partner pricing, a simple briefing process and a dedicated production team. From there you sell and we build.
What can I resell?
Web design, web development and SEO, individually or together, all under your brand, with the same quality and complete SEO build we deliver directly.
Is there a minimum commitment?
We keep it flexible. Tell us how you plan to resell and we will tailor the arrangement. There is no need to overcommit before you have won the work.
Become a Nifty white label partner.
Tell us about your agency and what you would like to white label. We will come back with partner pricing and honest advice — completely confidential.
Ready to resell under your own brand?
Get a free, no obligation quote with the $2,000 SEO build included on every website we make.
