Core Driving School the truck licence experts, ranked and reviewed.
Core Driving School is one of Australia's most-reviewed truck driving schools. We built their website and have run their SEO, AEO and local marketing since 2019. Today the site ranks number one across heavy-vehicle licence searches, is cited in Google's AI Overviews, sits at the top of the local map pack, and is backed by more than 1,400 five-star Google reviews.
The work in short.
The client
A Sydney-based truck driving school training HR, HC, MC, LR, MR and bus drivers across Campbelltown, Penrith, Wollongong, the Central Coast and Newcastle, with one of the best review reputations in the market.
What we do
We built their WordPress website and have managed their SEO, AEO and local marketing since 2019, keeping the site ranking, converting and easy to update.
Where it stands
Number one for the licence searches that matter, cited in Google's AI Overviews and top of the local map pack, with roughly 2,100 keywords sitting inside Google's top ten.
Seen where your customers search.
One site, seen everywhere your customers look — Google Search, AI answers and local results.
Google Search
Ranking number one across the heavy-vehicle licence searches buyers actually type, from broad terms to each licence class.
AI answers
Cited as a source inside Google's AI Overviews, so the school appears in AI-written answers about getting a truck licence.
Local & map pack
Top of the local map pack and Google Business results across the areas they train in, so nearby learners find them first.
Ranking where it counts.
Live organic rankings, Australia (SE Ranking).
A closer look.
Everything in the build.
- WordPress website, built to convertA clear, mobile-first WordPress site that makes it easy to compare licence courses and book training.
- SEO that owns the licence searchesOngoing SEO that has the school ranking number one for heavy rigid, HC, MC and truck-driving-school searches.
- AEO for AI answersContent and structure that gets the school cited in Google's AI Overviews on how to get a truck licence.
- Local SEO and the map packLocal optimisation that keeps the school at the top of the map pack across every area they train in.
- A five-star reputation, front and centreTheir genuine 1,400-plus five-star Google reviews are surfaced across the site to build trust and lift bookings.
Looks right on mobile.
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