Top 7 Best Practices For Ecommerce Site Search 2022
The eCommerce site search is constantly evolving, with new features and advancements being made all the time. In order to stay ahead of the competition, it’s important to keep up with the latest trends and best practices. One such trend is improving site search functionality. By following these seven best practices, you can ensure that your eCommerce site’s search engine delivers the best possible user experience in 2022.
1. Make sure your search bar is easily accessible on every page
A search bar is an eCommerce website staple. It allows customers to easily find the products they are looking for on your site. However, if your search bar is not easily accessible, it can frustrate customers and cause them to leave your site without making a purchase.
There are a few things you can do to make sure your search bar is easily accessible on every page of your eCommerce website:
- Place the search bar in a prominent location on every page. The top of the page is typically the best spot for it.
- Make the search bar easy to spot by using a contrasting colour that stands out from the rest of your page design.
- Use clear and concise text labels for the search bar so that customers know exactly what they need to do.
2. Using autocomplete to help users narrow down their search results
Autocomplete is a feature that can be very useful for eCommerce websites. It can help users narrow down their search results, and it can also help to improve the overall user experience on the site.
There are a few different ways that autocomplete can be used on eCommerce Websites The most common way is to use it as a way to suggest products or categories that the user might be interested in. This can be based on the user’s search history, or it can be based on popular searches that other users have made.
Another way that autocomplete can be used is to provide suggestions for search terms as the user types them into the search box. This can be helpful if the user isn’t sure what they are looking for, or if they are trying to find a specific product or category.
Autocomplete can also be used to provide results for misspelled words. This can be helpful for users who are not sure how to spell the word they are looking for.
Overall, autocomplete is a useful feature that can help improve the user experience on eCommerce websites. It can help users find what they are looking for, and it can also help to reduce the number of typos and incorrect search terms.
3. Display the number of results for each search query
As eCommerce website owners, one of our key goals is to ensure that our site visitors can easily find the products they’re looking for. To help with this, we often display the number of results for each search query right on the page. This allows users to see how many results there are for their particular search and helps them to narrow down their options.
There are a few different ways that you can go about displaying the number of results for each search query on your eCommerce website. One option is to use a plugin or extension that will do this automatically for you. Another option is to add some code to your site’s templates. And finally, you can also use a third-party service like Google Custom Search.
4. Group similar items together in the search results
When customers search for products on an eCommerce website, they typically expect to see a list of results that are relevant to their query. However, sometimes the results can be overwhelming, especially if there are a large number of similar products. In these cases, it can be helpful for the eCommerce website to group together similar items in the search results. This way, the customer can easily compare different options and make a more informed decision.
There are a few different ways that eCommerce websites can group together similar items in the search results. One common method is to use product filters.
Another common method is to use product recommendations. This is where the eCommerce website recommends similar or related products to the one that the customer is searching for. This can be based on the customer’s search history, previous purchases, or other factors. Recommendations can be a great way to help customers discover new products that they may be interested in.
Grouping together similar items in the search results can be a very useful tool for eCommerce websites. It can help to make the results more manageable for customers and also help them to find new products that they may be interested in. If you’re looking for ways to improve your eCommerce website, then this is definitely something to consider.
Customer reviews are also a great way to group together similar items in the search results. This is because customers can leave reviews for products that they have purchased, which can help other customers to make more informed decisions. In addition, customer reviews can also be filtered by star rating, which can be very helpful.
If you’re looking for ways to improve your eCommerce website, then grouping together similar items in the search results is definitely something to consider. It’s a simple change that can make a big difference for your customers.
5. Allow users to filter results by category or price range
An eCommerce website would not be complete without the ability to filter results by category or price range. This allows users to narrow down their options and find exactly what they are looking for. It is an essential feature for any online store.
There are many different ways to implement this feature. The most important part is to make sure it is easy to use and understand. Users should be able to see all the available options and easily select the ones they want.
One way to do this is to have a separate filter sidebar on the left side of the page. This sidebar would list all the available categories and price ranges.
Another way to do this is to have the filters integrated into the search bar. This way, users can simply enter their desired category or price range into the search bar and the results will be filtered automatically.
No matter how you choose to implement it, allowing users to filter results by category or price range is a must-have feature for any eCommerce website. It makes the shopping experience more enjoyable and efficient for everyone involved.
6. Use predictive search to suggest related keywords and products
As an eCommerce website owner, you know that one of the keys to success is offering your customers a great search experience. Predictive search can help you do just that by suggesting related keywords and products as they type their query.
Predictive search is a feature that uses algorithms to predict what a user is looking for as they type. It takes into account factors like the user’s location, history, and previous searches to provide relevant results in real-time.
This can be a valuable tool for eCommerce websites as it can help suggest products that the customer may not have thought to search for. Additionally, the predictive search can help reduce the number of typos and misspellings by suggesting the correct spelling of a word or phrase.
If you’re not already using a predictive search on your eCommerce website, now is the time to start. Implementing this feature can help improve the search experience for your customers and potentially increase sales.
7. Use relevancy rankings
eCommerce website relevancy rankings are key to success. By understanding how search engines work, you can tweak your website to attract more traffic.
There are many factors that affect eCommerce SEO, but one of the most important is relevancy. A website’s relevancy is determined by how well it meets the needs of users who are searching for information or products online.
The better your eCommerce website’s relevancy, the higher it will rank in search engine results pages (SERPs). This, in turn, will lead to more web traffic and more conversions.
There are a number of ways to improve your eCommerce website’s relevancy. One is to make sure that your website’s content is relevant to the keywords that people are searching for. Another is to ensure that your website’s design and navigation are user-friendly and easy to use.
Finally, you can also improve your eCommerce website’s relevancy by building links from other websites. This shows search engines that your website is popular and relevant, and it will help to improve your site’s ranking.
Improving your eCommerce website’s relevancy is essential to success. By following the tips above, you can make sure that your site is visible to the people who are looking for what you have to offer.
Do you want to learn more about eCommerce SEO? You can check our website for more eCommerce tips and advice.